Regional Event Fund - Flagship Event - 2024-2025

The Flagship Event stream identifies and assists the development of events that contribute to the unique character and culture of the tourism regions of NSW and can demonstrate that they attract overnight visitation.

The Flagship Event stream offers grants specifically to support marketing activities aimed at increasing visibility and attracting visitation to the event from outside its immediate area.

Grants through the Flagship Event stream are only available to events that have been running for more than 2 years.

The Flagship Event stream offers 2 subcategories:

• Annual grant - $20,000 (ex GST)
• Triennial grant - $30,000 (ex. GST) per annum for 3 years

Grants must be expended on marketing activities that:

• enhance the marketing and promotion of the Event outside its home region
• are directed at specific markets outside the immediate Local Government Area of the event
• aim to increase tourism business by influencing visitors' intention to travel to, and stay overnight in, the region and/or to extend their length of stay.

Eligible Costs may include:

• advertising or promotional costs
• brand design
• PR activities 
• website development
• social or digital marketing
• cooperative marketing activities
• photography or videography
• visitor research