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Please note that this Go Digital course content was developed in 2017 and therefore should be used as a guide only as the referenced online services may have changed over time.

Week 9 - How to Use Facebook Effectively for Your Business – Part 1

In this week’s installment of the Go Digital Free Training series is all about Facebook.

Love it or hate it, Facebook can be an extremely powerful tool in reaching new customers due to the insane amount of data they collect on all of their users.

This allows you to find people who will be interested in what you have to offer and attract them to your product or service.

Originally, I had planned to cover Facebook in a week.

However, I’ve had questions from both introductory and advanced users. So, I’m splitting it into two weeks.

This week will cover the getting started. Questions like how to:

  • Create a Facebook business page
  • Post as your page
  • Share things from your personal feed to your business page (sharing as your page effectively)
  • and an introduction to Facebook groups.

How long will it take?

So this week I have 5 videos for a total of 50 minutes, but you don’t have to watch all of them. The max length of any of the videos is 15 minutes and I’ve separated them into different subjects like how to create a business page, how to post as your page, how to post to your page from your personal feed as well as an introduction to facebook groups.

In video 1 is just a short introduction to what I’ll be covering in this week’s module. I also talk about how I’m demonstrating on a desktop and certain features will look different if you are on a tablet or mobile device. Duration 2:30

In video 2, I create ‘Tiff’s Funky Business Page’ as a demonstration of how to create a business page in Facebook. Duration 15:13

In video, I show you how to:

  • add a post to your business
  • use the scheduling feature to post something later
  • upload a photo,
  • and more that I can’t remember as I write the summary.
  • Duration 12:11

In video 4, I show you:

  • what to do if you see something awesome in your personal feed (you personal account)
  • and you want to share it with others as your business page (by posting it on your business page).
  • This is harder or unavailable on mobile devices.
  • Duration 6:12

In video 5, I show you Facebook groups. I talk about:

  • How to create a group
  • why you would
  • how to search for other groups
  • how to join groups run by other people
  • and a little on why you would want to do that.
  • Duration: 10:54

What’s up next week?
Next week will focus on how to make the best use of Facebook for your business. Questions like how often should you post, what does Reach mean, and how do I increase engagement? All of the next steps after these initial steps outlined above.

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