Angry Bull Trails Business Case

The Angry Bull Trails project received $4.1 Million of grant funding in 2022 under the NSW Government's Regional Tourism Activation Fund, and a further $8.2 Million of grant funding under the Growing Regions Fund in 2025. These applications were supported by a revised business cases we developed in line with the application requirements.

Client: Tenterfield Shire Council
Year: 2020-22

The Angry Bull Trails project places Tenterfield on the map as a nationally significant mountain bike (MTB) destination town. The project represents the first year-round MTB destination on this scale in Australia with 150 km of varied trails to suit riders of all abilities, including disabled riders and trails for walkers.

The project is the first step in establishing the Tenterfield Shire as an Adventure Tourism Hub in northern NSW. It is anticipated that the MTB trails will become the impetus for other outdoor adventure businesses to emerge based around pursuits such as hiking, rock climbing, horse riding and fishing.

The project is classified as a social enterprise combining a social mission (building and diversifying the Tenterfield economy) with a business model (developing new commercial enterprises which contribute to and reinvest in the social mission).

At full development by the end of 2024 it is estimated that the trails would attract at least an additional 35,000 visitors annually to the Tenterfield shire – 19,500 new day visits and 15,500 new overnight stays from within a 5 hour drive radius. In addition there are likely to be another 5,000 additional overnight stays from existing visitors who stay longer to use the trails, and from organised MTB events.

$4.3M of additional tourist expenditure from these visitors alone would generate another 25 jobs for the Tenterfield economy. The majority of this expenditure is made in the food and accommodation sectors (71%).

It is anticipated that local employment would grow even further as ancillary businesses are developed to supportthe MTB  trails (e.g. a shuttle service, cafes, bike repairs) and with the development of other outdoor activities (e.g. guided hiking and horse-riding tours).

View the Angry Bull Trails Business Case:

Angry Bull Trails Business Case - October 2020 (13.1 MB)

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