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Week 13 - Getting Started with Twitter for Business

Do you love brevity? Do you always roll your eyes when someone says something in 20 words that could have been said in 5? Well then Twitter might be the place for you to grow your business.

Of course, there is a lot more to Twitter than just fitting into the 140 character limit of your posts. It can be a great place to connect with businesses in your industry, find people who are discussing the same topics as you and find customers.

Be warned, though, the biggest users of Twitter are journalists, writers, comedians and the platform can be known for taking something small and making fun of it through sarcasm and hilarity.

Some big blunders made by users of Twitter:

Trump’s ‘Covfefe‘ gaffe (if you create a post with a typo you can delete it or just roll with it – but expectations are higher for the leader of the free world) is a recent example.

Various celebrities have made a range of blunders which should be taken as cautionary tales.

With those words of warning out of the way, Twitter can be a great place to grow your business. If you want more insight into whether Twitter is right for you though, take a look at my post on which social media platform is right for your business and check out the video on Twitter.

This week, I help you get started with Twitter for your business. I show you how to signup, how to navigate the interface, which messages are public and private, how to post, how to follow people, how to build your profile and so much more.

How long will it take?

There are a total of 5 x 10 – 12 minute videos. Of course, you don’t have to watch them all. Take a look at the descriptions and watch the ones that apply to you and skip the rest.

Video 1: How to signup to Twitter

This video is for anyone who doesn’t already have a Twitter account and wants to know step-by-step how to signup.

Video 2: Navigating the Interface part 1

I walk you through the home page, the reply, re-tweet, like and direct message buttons.

In the video I say I’m going to show you how to upload a profile picture etc but that doesn’t happen until the end of the next video (apologies for any confusion).

Video 3: Navigating the interface part 2

I show you more of the top menus, a little more about the trending menu and how to search for different topics. I show you how to search and follow people in a later video, but I touch on it here, too. I also show you how to:

  • post
  • tag people in a post
  • use notifications to find people who have tagged (mentioned) you in a post
  • upload a profile photo (or your logo in this case)
  • upload a cover photo
  • add a bio (description of who you are etc)
  • change your theme colour

Video 4: The Twitter Settings Menu

I go through the settings menu explaining:

  • the different privacy control features
  • where to click to link up to Facebook (I don’t show you the whole process
  • the apps menu where you can link up to other services with Twitter, like Tweetdeck, Tweet juke box, crowdfire and many others. Some of these applications that you can plug in to twitter allow you to manage posting, find the right people and follow, as well manage unfollowing people who don’t interact (if you choose)/

Video 5: How to Find and Follow people in Twitter

I expand on the process of how to look up people when you know their handle (e.g. the word that comes after the @ symbol under their name on their profile). I also show you how to find people you don’t know in your industry and add them. Sorting people you follow into lists is demonstrated as an example of keeping track of people.

What’s up next week?

We’ll be taking a look at the different software to automate your social media posting. So you can do social media in batches and have it all scheduled to post automatically.

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