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Northern Inland Goes Digital

Assistant Minister for Skills and Member for Northern Tablelands, the Hon. Adam Marshall looking over Go Digital material with RDANI Executive Officer Nathan Axelsson.
Assistant Minister for Skills and Member for Northern Tablelands, the Hon. Adam Marshall looking over Go Digital material with RDANI Executive Officer Nathan Axelsson.

Thanks to the Go Digital program, over 150 businesses throughout Northern Inland NSW have benefited from either online or face-to-face training to build their businesses online, with many giving it rave reviews. The Regional Development Australia Northern Inland (RDANI) project has been running since January 2017 and has allowed businesses in the region to access free training on the full spectrum of online business activities, from websites, to social media, and even retailing through Etsy and other online shopping platforms.

Funded by the Murray-Darling Basin Regional Economic Diversification Programme, Go Digital was facilitated by RDANI Project Officer Tiffany Gilleland, who delivered workshops around the region and developed the course material.

“The feedback from businesses has been fantastic,” said RDANI Executive Officer Nathan Axelsson. “Many businesses have commented on how useful the free training has been for them.”

“With Tiffany’s help, businesses in the region who had no online presence are now creating Facebook pages, Instagram profiles and even websites to promote and sell their products and services. This is a practical project that is really making a difference,” Mr. Axelsson said.

“I now have more ideas of what is possible and the information about creating an easy website was an eye-opener,” one workshop participant said.

“Tiffany did a great job breaking down the information and making it easy to understand with the educational videos,” another participant said.

“The Go Digital participating businesses are growing their potential customer bases and, as a result, it looks like future sales are set to grow as well,” Tiffany said.

Even though the project is due to finish up at the end of July, all the free content will remain online until March 2018. “New people are signing up every day,” said Tiffany. “Some people have been worried that it’s all closing down, but when they hear that all the content will be available afterwards, they are even more excited to get started.”

To find out more about the program, visit www.gdni.com.au or contact Tiffany at tgilleland@rdani.org.au

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