Local level launches of the 2nd edition “Food & Wine – Northern Inland NSW” booklet were staged by Regional Development Australia Northern Inland (RDANI) last week. Launches took place in Armidale, Tenterfield, Inverell and Moree on consecutive evenings. Local wine and gourmet food industry representatives were on hand to offer a taste of their products to local community leaders and members.
The glossy booklet is a tangible example of supporting industry growth, through a regional approach, according to RDANI Executive Officer, Don Tydd. Over 15,000 copies of the full colour, 36 page booklet were published with the assistance of Industry and Investment NSW, the New England – North West Regional Tourism Organisation, and listed food, wine and hospitality businesses.
“This booklet is to serve as a holistic promotional tool for the region. Quality food and wine producers have been highlighted. Retailers selling local produce and hospitality businesses serving the region’s food and wine flavours are also promoted,” Mr. Tydd said.
“This comprehensive guide to food and wine in the region brings together over 60 people and firms associated with food and wine. It’s an integrated guide for tourists and locals, keen to explore their own backyard,” RDANI Food and Wine Project Officer, Kim-Trieste Hastings said. “It builds on the professional marketing of the region as a whole, which really gathered in momentum with the establishment of New England Australia as an official cool climate wine region in 2008.”
The booklet maps out wineries, food producers, eateries and retailers, with the visitor’s needs in mind. “We’ve listed participating businesses, following the major arterial routes through the region. It covers the New England and Oxley Highways; the Fossickers, Thunderbolts and Waterfall Ways; the Newell & Kamilaroi Highways; the Bruxner Highway; and the Gwyder Highway,” Ms Hastings said. “There is a complete list of Visitor Information Centres and a food and wine events calendar.”
The Armidale launch was conducted by Member for Northern Tablelands, Richard Torbay. “I applaud Regional Development Australia Northern Inland for this Food & Wine booklet. They have clearly worked hard on it and brought our premium wine growers and food producers together with those who serve and stock our local produce in one highly professional package,” he said. “Now we’re really promoting the region as a food and wine destination. I’m really impressed. Marketing together, our producers will develop the image and tourism appeal of the region,” Mr. Torbay said.
From New England’s first winery, Reedy Creek Estate Wines, Nick De Stefani is Chair of the New England Wine Growers Association, and Tenterfield Shire Councillor. “This Food & Wine – Northern Inland NSW” booklet is another tool that we can use in marketing our product here in the New England North West, but also on the coast, larger cities and south east Queensland. Anything we can use to get our products known in wider markets and bring tourists to the area is a very good thing,” he said.
Southern New England Vignerons Association President, Andrew Close voiced the appreciation of his industry for the booklet. “A lot of effort has gone into this booklet. Wine growers are no longer promoting the region alone. The booklet also highlights the rise of our region’s food producers. This booklet looks great and I can see it staying on people’s tables. As well as vignerons and food producers, it is promoting a lot of our restaurants. We should be proud of the quality there,” he said.
Chair of the New England North West Regional Tourism Organisation and Committee Member of Regional Development Australia Northern Inland, Les Parsons said the booklet has already been widely distributed to Visitor Information Centres and hospitality hot spots around the region. “It is very professionally presented, colourful and comprehensive,” he said.
One of the Armidale eateries taking pride in selling local produce is Bottega Caffé and Delicatezza; owners/operators Phillip and Donella Tutt are pictured here with Regional Development Australia Northern Inland Project Officer, Kim-Trieste Hastings.
Kurrajong Downs Wines’ Lynton Rhodes with RDANI Executive Officer, Don Tydd
Heather and Les Parsons from “Olives of Beaulieu” near Inverell with Regional Development Australia Northern Inland Project Officer, Kim-Trieste Hastings. Mr. Parsons is a RDANI Committee Member and is delighted with how it has come together.
Regional Development Australia Northern Inland Committee Member, Meryl Dillon in the Moree Council Chambers with RDANI Project Officer, Kim-Trieste Hastings
Narrabri Shire Council’s General Manager, Phil Marshall and Mayor, Cr. Robyn Faber with Regional Development Australia Northern Inland Project Officer, Kim-Trieste Hastings.
Southern New England Vignerons Association President, Andrew Close; Regional Development Australia Northern Inland (RDANI) Project Officer, Kim-Trieste Hastings; Member for Northern Tablelands, Richard Torbay and RDANI Executive Officer, Don Tydd