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Go Digital? Yes, they can!

Regional Development Australia Northern Inland Project Officer Tiffany Gilleland presenting a Go Digital workshop.
Regional Development Australia Northern Inland Project Officer Tiffany Gilleland presenting a Go Digital workshop.

Regional Development Australia Northern Inland (RDANI) extended a digital helping hand to businesses in the region needing to improve basic website and social media skills. The Go Digital project has attracted strong interest, with close to 100 businesses, individuals and organisations now signed up for the free course. Due to demand, additional workshops are planned; the first has a Facebook focus and is taking place in the Uralla Community Centre on Wednesday 3 May, at 5:45pm. Anyone wanting to attend this free workshop should contact RDANI Project Officer Tiffany Gilleland on 02 67710700.

Funded by the Murray-Darling Basin Regional Economic Diversification Programme, the GoDigital project saw free face-to-face workshops conducted in the following 12 Local Government Areas: Armidale Regional; Glen Innes Severn; Tenterfield Shire; Uralla Shire; Walcha, Tamworth Regional, Liverpool Plains Shire; Gunnedah Shire; Narrabri Shire; Moree Plains Shire; Inverell Shire and Gwydir Shire Councils.

Tiffany Gilleland has a wealth of experience in social media and has had extremely positive feedback from attendees of her Go Digital workshops. “We are showing people that yes, they can Go Digital; it is not as complicated as they thought,” she said.

The project also features online educational material, Q&A sessions held by Webinar, step-by-step instructional videos, as well as ongoing support over a six-month period. The online course is in a modular format and participants have the freedom to select the sections they require, or go through all of the content.

“RDANI identified a need for digital upskilling in the region, with smaller operators keen to have the ability to sell their goods and services online through a fully-functioning and easy-to-use e-commerce website,” Tiffany said. “Locals are recognising that they can harness social media to advance their business. It is rewarding to show them that they can Go Digital and how simple it can be.”

Go Digital course material covers practical subject areas, from an introduction to online business, to building a website, building business with blogs and social media and trading online. “It doesn’t matter if you could not make it to a workshop in your area. It is not too late to sign-up!” Tiffany said.

“The Go Digital Project is equipping Northern Inland businesses with the skills to trade online for the first time, while others will have new digital skills that yield positive results,” she said.

To sign up for the online course or attend the upcoming Uralla workshop, contact the Regional Development Australia Northern Inland office on 02 6771 0700 or email: tgilleland@rdani.org.au


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