NSW Wine Recovery Program

The NSW Wine Recovery Program provides funding to increase demand for NSW wine, strengthen the capability, resilience of regional winegrape and wine businesses through the Building Local Demand Program and Regional Grape and Wine Capability Program.

The objectives of the NSW Wine Recovery Program are:

• to support demand for NSW wine

• build industry skills and capability

• strengthen business resilience

• develop emerging industry leaders

• help the industry respond to financial and mental health challenges.

The outcomes sought for the NSW Wine Recovery Program are:

• domestic uptake in demand for NSW wines supported

• industry capability and resilience strengthened

• mental health and financial challenges supported.

The NSW Wine Recovery Program is targeting NSW winegrape growing and wine regions.

The scope and types of initiatives which the grant opportunity is targeting are:

1. Building Local Demand Program

• Consumer-focused campaigns and activities to promote NSW wine regions.

• Facilitating and supporting domestic trade and media familiarisations to NSW wine regions.

• Supporting winegrape or wine industry organisation presence at domestic trade shows and events to promote NSW wine regions.                         

 2.  Regional Grape and Wine Capability Program

• Supporting the delivery of capability building programs in the areas of mental health, and financial and business resilience to eligible grantees and their members.

• Supporting the delivery of emerging leader capability building programs to eligible grantees and their members.

• Supporting the delivery of Sustainable Winegrowing Australia training to eligible grantees and their members.