Search Grants & Funding

The Australian Tourism Data Warehouse (ATDW) is Australia’s national tourism database, helping businesses showcase their products, services and experiences across a network of leading websites. ATDW profiles are available free to eligible NSW tourism businesses and events.

By creating an ATDW profile, your business information can be distributed to a range of national, state and local platforms, making it easier for travellers to discover and plan their visit.

Once you have successfully registered and entered your product details into the ATDW database, they will be reviewed to ensure they meet eligibility criteria. 

The profile will then be available for publishing on a number of distributor websites, including:

• visitnsw.com: Destination NSW’s official consumer website for NSW, attracting over 10 million visits a year.
• sydney.com: Destination NSW’s official consumer website for Sydney, attracting over six million visits a year. This website also has market- and language-specific versions for the following countries: Korea, Japan, Hong Kong, Taiwan, China, Germany, New Zealand, United States, United Kingdom, Indonesia, Malaysia, India and Singapore.
• australia.com: Tourism Australia’s official website, delivering information to customers worldwide and the primary call to action in Tourism Australia’s international tourism marketing and promotional activities.
• Australian Tourism Data Warehouse (ATDW): A centralised database of more than 50,000 Australian tourism products and destinations, supplying NSW products to approved distributor websites.

Eligibility Requirements

To be eligible, tourism products must be located in, or operate within, NSW and meet ATDW’s content and quality requirements. Tourism businesses must operate from a physical location or deliver an in-person visitor experience. Online-only businesses are not eligible.

The Event Development stream supports events that have previously received the maximum funding permitted through the Flagship Event stream and can present a comprehensive strategy for future growth that includes the continued development of its tourism potential to drive overnight visitation to the event.

The Event Development stream will offer one-off grants of up to $50,000 (ex GST) to events in Regional NSW to support key strategic growth initiatives that will have a direct impact on increasing overnight visitation to the event. A clear strategic rationale will be required for all initiatives together with a justification for the amount requested.

Types of projects funded under this grant

The Event Development stream provides funding to support initiatives that will have a direct impact on increasing overnight visitation to the event. A clear strategic rationale will be required for all initiatives. Activities that may be eligible for funding include:

• Promotional activities with a measurable overnight visitation outcome (e.g. promotions with a unique call to action)
• Cooperative marketing activities with the tourism industry (e.g. the development and promotion of packages to the event that include accommodation or access to other tourist attractions)
• Costs associated with implementing robust visitor research methodologies
• Infrastructure costs associated with encouraging extended stays (e.g. additional hire costs to extend the event an extra day)
• Costs associated with the delivery of an improved visitor experience (e.g. grandstands, information services, facilities)
• Costs associated with developing broader accommodation options or the delivery of temporary accommodation (e.g. shuttle buses to neighbouring towns, implementation of home hosting programs, creation of temporary camping grounds)
• Consultancy fees for marketing, PR, digital or event management specialists provided there are clear and measurable outcomes that demonstrate an improvement on existing activities.

Event Development funding is not intended to replace previous or other event funding. Grants funds must be expended on the initiatives described in the application. 

Grants are available to eligible events that have previously received triennial funding through the Flagship Event stream to support initiatives that have a direct impact on increasing overnight visitation to the event.

The Event Development stream supports the strategic growth of proven events that demonstrate a clear rationale for the continued development of its tourism potential.

Applications for the 2023-24 Event Development stream are now open and will remain open until available funds are exhausted. Applications to the Event Development stream must be received by Destination NSW in sufficient time prior to the next event to allow for assessment and delivery of the initiative for which funding has been requested.