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Northern Inland Food & Wine goes glossy

Monday 15th of March 2010

The reputation of Northern Inland NSW as a region of quality food and wine producers, has grown dramatically in recent years, aided by collaborative regional approaches. Regional Development Australia Northern Inland (RDANI) is continuing to facilitate the development of the region’s food and wine industries. It has produced the second edition of the “Food & Wine – Northern Inland NSW” brochure. Launches will soon take place in major centres across the region and the public is encouraged to get behind the regional marketing initiative.


Launches of the new brochure will take place between 5 and 7pm at the following venues.

  • Monday 12 April at UNE’s Booloominbah Collection in Armidale
  • Tuesday 13 April at Sir Henry Parkes Centre in Tenterfield
  • Wednesday 14 April at the Visitors Information Centre in Inverell
  • Thursday 15 April at the Woolaway Winery in Moree

 


Due to complimentary catering requirements, RSVP’s are required by Monday 29 March. Attendees should contact RDANI, Project Officer, Kim-Trieste Hastings on 02 6771 2790/0427008572.


These launches will provide local business groups, civic leaders and members of the public with the opportunity to meet some of the region’s food and wine producers, and sample their produce.


According to RDANI Chair, Kevin Abey, the publication is to serve as a holistic promotional tool for the region. Quality food and wine producers have been highlighted. Retailers selling local produce and hospitality businesses serving the region’s food and wine flavours are also promoted within the glossy pages of this stylishly enticing magazine-style brochure.


The full colour, 36 page brochure was published with the assistance of Industry and Investment NSW, the New England – North West Regional Tourism Organisation, and individual listed businesses in the food, wine and hospitality sectors across northern inland NSW.


“This comprehensive guide to food and wine in the region brings together over 60 people and firms associated with food and wine. It is a brilliantly integrated guide for tourists,” Ms Kim-Trieste Hastings said.
“It builds on the professional marketing of the region as a whole, which really gathered in momentum with the establishment of New England Australia as an official cool climate wine region in 2008.


The brochure maps out wineries, food producers, eateries and retailers, with the visitor’s needs in mind. “We’ve listed participating businesses, following the major arterial routes through the region. It covers the New England and Oxley Highways; the Fossickers, Thunderbolts and Waterfall Ways; the Newell & Kamilaroi Highways; the Bruxner Highway; and the Gwyder Highway,” Ms Hastings said. “There is a complete list of the region’s Visitor Information Centres and a food and wine events calendar.”


“Regional Development Australia Northern Inland is working to make it clear where you can purchase local food and wine. That information is important for locals as well as visitors,” Ms Hastings said.





http://www.rdani.org.au/news-events/northern-inland-food--wine-goes-glossy-15-03-2010.php