Regional Event Fund - Flagship Event Fund NSW - 2023-24

The Flagship Event stream supports marketing activities for existing events in regional NSW that have been running for more than two years to increase their profile and encourage visitation.

The Flagship Event stream identifies and assists the promotion of events that contribute to the unique character of the tourism regions of NSW and can demonstrate that they attract overnight visitation. The stream is open to events held in regional NSW that have been running for more than two years and offers grants specifically to support marketing activities aimed at increasing visibility and attracting visitation to the event from outside its local area.

Annual grants of $20,000 (ex GST) or triennial grants of $30,000 (ex GST) per year for three years are available for eligible events to support marketing activities that encourage overnight visitation from outside the events Local Government Area.

The event marketing activities that will be supported by Destination NSW’s Flagship Event stream must:

• Be directed at specific markets outside the immediate Local Government Area of the event; and
• Aim to increase tourism business by influencing visitors’ intention to travel to, and stay overnight in, the region and/or to extend their length of stay.

Funding will only be made available to enhance marketing and promotion to assist existing events build visitation from outside the event’s local area. Funding is not intended to replace previous or other event funding.

Flagship Event stream grants must be expended on marketing and promotional costs, including but not limited to:

• Advertising or promotional costs
• Brand design
• PR activities
• Website development
• Social or digital marketing
• Cooperative marketing activities
• Photography or videography
• Visitor research