Advance Program 2025/26

This program offers the opportunity for Australian industry to access financial support to deliver industry-led projects, which either increase consideration of Australia for new international business events via distribution activity (such as site inspections or in market activity), strategic association media buy linking to Australia’s priority industry sectors; or to increase international delegate attendance at events already secured for Australia.

The Advance Program will support activity including:

• Innovative business development and distribution activities delivered in key international markets
• Targeted client site inspections
• International media buy for the association sector linking to Australia’s priority industry sectors with amplification strategies
• Specific and targeted delegate boosting initiatives to drive increased international delegates to upcoming events in Australia
• Communication activity and digital marketing strategies to drive international delegates to upcoming events in Australia
• Activations in market for events where potential delegates can be influenced to travel to Australia for a confirmed event